Do you know where your food comes from?

do_you_know_where_your_food_comes_from_medium.png

Consumers are becoming extra demanding. Food quality is not enough. They want biological products. They care about fair-trade. They want to peek behind the curtain and have a glimpse of the operation that powers the food industry: from producers to the plate. Provenance!

If the operation is not according to their ethical standards they will not buy!

Food origin is the new agenda: JBS, the biggest meat producer in the world, just made a commitment to monitor their entire supply-chain until 2025. Meat produced in farms built out of illegal Amazon deforestation will not be distributed.

Logistics Blockchain: beyond Fintech

blockchain.png

Built to power bitcoin, blockchain grew outside the financial industry and is now eating the world. Blockchain allows supply chains to register events in a secure and sharable way. These events are tamperproof and no malicious entity will be able to change them. This creates a sense of trust between all the stakeholders: producers, third-party logistic operators, warehouse operators, retailers, and end consumers.

Oracles: connect with the outside world

sensorice.png

Sensefinity’s trackers and sensors collect location and environment conditions from the transportation and storage of cargo. These metrics (such as temperature, humidity, and shock) are simultaneously registered in Sensefinity’s platform and also in the logistics blockchain. This way, selected key information can be safely stored and accessed by authorized partners. These partners don’t need to have access to each other's IT systems. They access the information directly from the blockchain.

Audits can be performed on the registered information, and since it is impossible to tamper with that information, these audits will enforce trust between organizations.

Having a digital ledger will allow trustworthy reports to handle compliance.

Most blockchain solution providers don’t have oracles: mechanisms that allow the blockchain to connect to the outside world. If, for example, if want to certify the origin of cheese from a specific provenance with just blockchain you’re still missing a piece: who’s controlling the herds? With Sensefinity’s complete platform you can control the provenance: just add sensors to the herd and track-n-trace facility will automatically upload into the blockchain the location of lambs and goats making sure that those are from the right provenance! As a plus, you get to know the local environmental conditions such as temperature and humidity. So, blockchain + oracles = complete trust orign!

Proven programs

blockstart_logo.png

Sensefinity proudly joined Blockstart initiative, an European Union program to foster the development and adoption of blockchain-based solutions. These programs validated not only Sensefinity technology but that companies are actively looking for blockchain solutions.

Interesting… Tell me more!

If you want to know more about how Sensefinity’s blockchain solution works, please watch our demo and download a short presentation.

If you want to talk with us about your problem, your idea, how we can work together, just drop us a message. Let’s do a 20 minutes talk, no strings attached!

Know your food. Trust your food. Enjoy your food!

happy_woman_small.jpg

Win yourself an Ethical Sourced badge!

ethical_sourced_badge.png

Sensefinity has a complete IoT platform with Sensors and Trackers that monitor logistic operations and bring visibility for supply chains. If you want to exchange ideas on how we can help your business manage your physical assets let’s do a quick 1/2-hour virtual meeting.